What Is Digital Marketing?

Digital marketing is the practice of promoting products or services using digital channels, such as the internet, social media, search engines, mobile devices, and other digital media. It involves various techniques, such as search engine optimization (SEO), search engine marketing (SEM), content marketing, social media marketing, email marketing, mobile marketing, and display advertising.

Digital marketing allows businesses to reach their target audience, engage with them, and convert them into customers. It is cost-effective, measurable, and provides businesses with the ability to track and analyze their campaigns’ performance in real-time. Digital marketing has become increasingly important in recent years, as more and more consumers turn to the internet and mobile devices to research products and services before making a purchase.

What Is The Future Scope of Digital Marketing Career in India?

The future scope of digital marketing career in India is very promising. With the increasing use of the internet and social media platforms, digital marketing has become an essential part of any business’s marketing strategy. India has one of the largest and fastest-growing digital markets in the world, with over 700 million internet users and over 400 million social media users.

The demand for digital marketing professionals is increasing rapidly in India, and it is expected to continue to grow in the coming years. According to a report by KPMG, the digital advertising industry in India is expected to reach INR 539 billion by 2024, with a compound annual growth rate (CAGR) of 27.4% between 2019 and 2024.

Digital marketing professionals can find career opportunities in various fields, such as digital marketing agencies, e-commerce companies, startups, media companies, and traditional marketing agencies. The career options in digital marketing include roles such as digital marketing manager, social media manager, content marketer, SEO specialist, PPC expert, email marketer, and web analytics expert.

Career Opportunities of MBA in Digital Marketing in India

1. Digital Marketing Manager: As a digital marketing manager, you will be responsible for managing the digital marketing campaigns of an organization, including social media marketing, email marketing, SEO, PPC, and content marketing.
2. Social Media Manager: As a social media manager, you will be responsible for managing the social media accounts of an organization, creating engaging content, and analyzing the performance of social media campaigns.
3. SEO Specialist: As an SEO specialist, you will be responsible for optimizing the website and its content to improve its visibility and ranking on search engines.
4. PPC Expert: As a PPC expert, you will be responsible for managing the paid advertising campaigns of an organization, such as Google Ads and Facebook Ads, to drive traffic and conversions.
5. Content Marketing Manager: As a content marketing manager, you will be responsible for creating and managing the content marketing strategy of an organization, including blog posts, videos, infographics, and other types of content.
6. E-commerce Manager: As an e-commerce manager, you will be responsible for managing the e-commerce website of an organization, optimizing its design, user experience, and checkout process, and driving sales.

Is MBA in Digital Marketing A Good Career Option In India?

Yes, pursuing an MBA in Digital Marketing can be a good career option in India, provided that you have a strong interest in digital marketing and are willing to work hard to develop the necessary skills and expertise.

Here are some reasons why pursuing an MBA in Digital Marketing can be a good career option in India:

1. Growing Demand: Digital marketing is a rapidly growing field in India, with businesses of all sizes recognizing the importance of digital marketing to reach their target audience. As a result, there is a high demand for skilled digital marketing professionals in India, and pursuing an MBA in Digital Marketing can help you stand out in a competitive job market.
2. Diverse Career Opportunities: An MBA in Digital Marketing can equip you with a wide range of skills and knowledge, which can open up diverse career opportunities in various industries, such as e-commerce, media, advertising, and marketing.
3. High Earning Potential: Digital marketing is a highly paid profession in India, and pursuing an MBA in Digital Marketing can increase your earning potential. According to Payscale, the average salary for a digital marketing manager in India is around INR 656,000 per annum.
4. Flexibility: Digital marketing is a flexible profession that allows you to work from anywhere, provided that you have a laptop and an internet connection. This can provide you with a good work-life balance and greater flexibility in managing your time.

Digital Marketing Skills In Demand

1. SEO (Search Engine Optimization): SEO is the process of optimizing a website to rank higher on search engines like Google. It involves keyword research, on-page optimization, technical SEO, and link building.
2. SEM (Search Engine Marketing): SEM is the process of using paid advertising to drive traffic to a website. It involves creating and optimizing ad campaigns on search engines like Google and Bing.
3. Social Media Marketing: Social media marketing involves using social media platforms like Facebook, Instagram, Twitter, and LinkedIn to promote products or services. It includes creating engaging content, running ad campaigns, and building a social media following.
4. Content Marketing: Content marketing involves creating and distributing valuable content to attract and retain a target audience. It includes blog posts, videos, infographics, e-books, and whitepapers.
5. Email Marketing: Email marketing involves sending promotional emails to a list of subscribers to promote products or services. It includes creating email campaigns, writing email copy, and analyzing email campaign performance.
6. Analytics: Analytics involves using data to track and analyze the performance of digital marketing campaigns. It includes using tools like Google Analytics to measure website traffic, user behavior, and conversions.
7. Marketing Automation: Marketing automation involves using software to automate repetitive marketing tasks, such as email campaigns, social media posts, and ad campaigns. It can help save time and improve the efficiency of digital marketing campaigns.

Jobs Opportunities After MBA in Digital Marketing Degree

1. Digital Marketing Manager: As a digital marketing manager, you will be responsible for overseeing the digital marketing campaigns of an organization, including social media marketing, SEO, PPC, and email marketing.
2. Social Media Manager: As a social media manager, you will be responsible for managing the social media accounts of an organization, creating engaging content, and analyzing the performance of social media campaigns.
3. SEO Specialist: As an SEO specialist, you will be responsible for optimizing the website and its content to improve its visibility and ranking on search engines.
4. PPC Expert: As a PPC expert, you will be responsible for managing the paid advertising campaigns of an organization, such as Google Ads and Facebook Ads, to drive traffic and conversions.
5. Content Marketing Manager: As a content marketing manager, you will be responsible for creating and managing the content marketing strategy of an organization, including blog posts, videos, infographics, and other types of content.
6. E-commerce Manager: As an e-commerce manager, you will be responsible for managing the e-commerce website of an organization, optimizing its design, user experience, and checkout process, and driving sales.
7. Digital Marketing Analyst: As a digital marketing analyst, you will be responsible for analyzing the performance of digital marketing campaigns, tracking website traffic, and user behavior, and providing insights to improve campaign performance.
8. Digital Marketing Consultant: As a digital marketing consultant, you can work with multiple organizations and provide expert advice on digital marketing strategies, including SEO, PPC, social media, and content marketing.

Salary After MBA in Digital Marketing Degree

1. Digital Marketing Manager: The average salary for a Digital Marketing Manager in India ranges from INR 5-15 lakhs per annum depending on the organization’s size and experience.
2. Social Media Manager: The average salary for a Social Media Manager in India ranges from INR 3-10 lakhs per annum depending on the organization’s size and experience.
3. SEO Specialist: The average salary for an SEO Specialist in India ranges from INR 2.5-7 lakhs per annum depending on the organization’s size and experience.
4. PPC Expert: The average salary for a PPC Expert in India ranges from INR 3-10 lakhs per annum depending on the organization’s size and experience.
5. Content Marketing Manager: The average salary for a Content Marketing Manager in India ranges from INR 4-12 lakhs per annum depending on the organization’s size and experience.
6. E-commerce Manager: The average salary for an E-commerce Manager in India ranges from INR 5-20 lakhs per annum depending on the organization’s size and experience.
7. Digital Marketing Analyst: The average salary for a Digital Marketing Analyst in India ranges from INR 3-8 lakhs per annum depending on the organization’s size and experience.

Industries Hiring MBA in Digital Marketing Graduates

1. E-commerce: The e-commerce industry is one of the fastest-growing industries in India, and it offers several job opportunities for digital marketing professionals. Companies like Amazon, Flipkart, and Myntra are some of the popular e-commerce companies in India that hire digital marketing professionals.
2. Advertising: The advertising industry is another industry that hires digital marketing professionals. Advertising agencies like Ogilvy, Wunderman Thompson, and McCann Erickson are some of the popular advertising agencies in India that hire digital marketing professionals.
3. Banking and Finance: The banking and finance industry is also hiring digital marketing professionals to promote their products and services. Companies like HDFC Bank, ICICI Bank, and Axis Bank are some of the popular banking and finance companies in India that hire digital marketing professionals.
4. IT and Software: The IT and software industry is also hiring digital marketing professionals to promote their software products and services. Companies like Microsoft, Google, and IBM are some of the popular IT and software companies in India that hire digital marketing professionals.
5. FMCG: The FMCG (Fast Moving Consumer Goods) industry is also hiring digital marketing professionals to promote their products. Companies like Hindustan Unilever, Nestle, and Procter & Gamble are some of the popular FMCG companies in India that hire digital marketing professionals.

Top Companies Hiring Digital Marketing Graduates

1. Amazon: Amazon is one of the biggest e-commerce companies in the world, and it hires digital marketing professionals for various roles such as Digital Marketing Manager, PPC Specialist, and Social Media Manager.
2. Google: Google is one of the most popular search engines in the world, and it hires digital marketing professionals for various roles such as SEO Specialist, Social Media Manager, and Content Marketing Manager.
3. Flipkart: Flipkart is one of the biggest e-commerce companies in India, and it hires digital marketing professionals for various roles such as Digital Marketing Manager, Social Media Manager, and Content Marketing Manager.
4. Wipro: Wipro is one of the biggest IT companies in India, and it hires digital marketing professionals for various roles such as Digital Marketing Manager, SEO Specialist, and PPC Specialist.
5. Accenture: Accenture is one of the biggest consulting firms in the world, and it hires digital marketing professionals for various roles such as Digital Marketing Manager, Content Marketing Manager, and Social Media Manager.
6. IBM: IBM is one of the biggest IT companies in the world, and it hires digital marketing professionals for various roles such as Digital Marketing Manager, SEO Specialist, and PPC Specialist.
7. Hindustan Unilever: Hindustan Unilever is one of the biggest FMCG companies in India, and it hires digital marketing professionals for various roles such as Digital Marketing Manager, Social Media Manager, and Content Marketing Manager.